"A martech stack that doesn't talk to each other costs you more than you think."
MARKETING AUTOMATION AND TECHNOLOGY
Before any marketing dollar is spent on new campaigns, the most valuable investment a growth-stage organization can make is clarity. Deepa’s Marketing Strategy Review is a structured diagnostic that maps your current marketing reality against your revenue objectives identifying gaps, surfacing wins, and creating a prioritized path forward built on data, not assumptions.
WHO THIS IS FOR
Built for the right fit
Mid-market and enterprise organizations with complex martech stacks that have grown without architectural oversight. Companies where CRM data quality issues are undermining sales and marketing decisions. Organizations with automation tools that are installed but not performing. Businesses preparing to integrate AI into their marketing operations.
WHAT'S INCLUDED
KEY Everything in the engagement
Full martech stack audit tools, integrations, data flows, and redundancies
Marketing automation workflow audit and optimization
Analytics and attribution model implementation
Data governance framework for marketing operations
Team training on optimized workflows and new system capabilities
CRM health assessment and data quality improvement plan
AI integration strategy identifying highest-value automation opportunities
Marketing performance dashboard design and buildout
Martech rationalization recommendation tools to keep, replace, or add
WHY THIS WORKS DIFFERENTLY
Not advice. Outcomes.
I evaluate martech through a revenue performance lens, not a feature checklist. Every recommendation is tied to a specific marketing outcome it enables whether that is faster lead routing, more accurate attribution, better personalization, or reduced manual effort.
OUTCOMES YOU CAN EXPECT
What success looks like
Reduction in time spent on manual marketing operations tasks
Improved CRM data quality and marketing-to-sales handoff reliability
Real-time analytics visibility replacing manual reporting
Martech investments that deliver measurable ROI rather than shelf-ware
FREQUENTLY ASKED QUESTIONS
Common questions, clear answers
Marketing operations is the function responsible for the technology, data, processes, and performance measurement systems that enable marketing strategy to execute efficiently and be measured accurately. It is the operational backbone of a high-performing marketing organization.
I work across the full range of enterprise and mid-market platforms including HubSpot, Salesforce, Marketo, Pardot, Google Analytics 4, LinkedIn Campaign Manager, Looker Studio, and a broad range of AI-powered marketing tools.
AI dramatically accelerates campaign creation, audience segmentation, personalization, lead scoring, and performance analysis reducing the manual effort required for each while improving precision. I identify where AI integration creates the highest operational return for your specific stack and team.
A comprehensive martech and marketing operations audit typically takes 2–3 weeks for an enterprise-scale organization. Optimization implementation timelines depend on stack complexity and the number of changes being made.
Book a free
30-minute consultation
deepa@IWILignite.com · +1 604 999 2473 · Canada & North America