Deepa Sayal Speaker

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"You can't fix what you haven't honestly measured."

MARKETING STRATEGY REVIEW

Before any marketing dollar is spent on new campaigns, the most valuable investment a growth-stage organization can make is clarity. Deepa’s Marketing Strategy Review is a structured diagnostic that maps your current marketing reality against your revenue objectives identifying gaps, surfacing wins, and creating a prioritized path forward built on data, not assumptions.

 

WHO THIS IS FOR

Built for the right fit

Growth-stage businesses investing in marketing without predictable returns. Founders transitioning from referral-dependent growth to scalable demand generation. Organizations post-agency or post-marketing hire looking to reset direction. SMBs in Canada preparing to scale into new markets or segments.

 

WHAT'S INCLUDED

KEY Everything in the engagement

Audit of all active marketing channels, campaigns, and spend

Competitive landscape analysis using AI-powered research tools

Customer acquisition cost (CAC) and funnel gap analysis

Documented findings report with prioritized action plan

Assessment of brand positioning and messaging consistency

Website performance and conversion
pathway review

Identification of top 3 immediate revenue-generating opportunities

90-minute readout session with your leadership
team

WHY THIS WORKS DIFFERENTLY

Not advice. Outcomes.

Most marketing audits produce a long list of problems with no hierarchy. My review is built for decision-making it tells you exactly what to stop, what to fix, and what to double down on, with AI-powered data backing every recommendation.

OUTCOMES YOU CAN EXPECT

What success looks like

Clear picture of where marketing spend is producing ROI and where it is leaking
Prioritized 30/60/90-day improvement roadmap
Alignment between leadership team on marketing priorities
Foundation for every subsequent marketing investment decision

FREQUENTLY ASKED QUESTIONS

Common questions, clear answers

A Marketing Strategy Review is a structured audit of your current marketing activities, channels, messaging, and spend benchmarked against your business goals to identify what is working, what is wasting budget, and what immediate actions will accelerate growth.
The review process typically takes 5–10 business days depending on the volume of existing marketing assets and channel complexity.
I’ll request access to your analytics platforms, ad accounts, and any existing marketing documentation. A 1-hour intake call is conducted at the start to understand your business objectives.
An audit assesses what exists. My strategy review goes further it benchmarks current activity against revenue goals and produces a forward-looking, prioritized action plan, not just a list of findings.

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30-minute consultation

deepa@IWILignite.com · +1 604 999 2473 · Canada & North America

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